straightforward guidance and be able to focus on other things, like each other, which isn't rocket science. it's just common sense. from td ameritrade. ♪ >> read my lips. ♪ >> jennifer: you are back inside "the war room." i'm jennifer granholm. if you feel like there has been a lot more presidential campaign tv commercials this year than there was in 2008, you would be right. four years ago, about 637,000 adsed a aired at this point in the race. this year, that number has sky rock setted to 915,000 commercials, a 44% increase. unbelievable. enough to make you long for the days when political tv ads were a novelty. well, tonight in part two of our eight-part series the selling of the presidents. barry lank takes us back to when it all began. >> it was 1952 television was the big new thing. >> eisenhower answers america. >> dwight eisenhower's team lead the way to bring the candidate right into america's living rooms. >> help me put the lid on crazy government spending. >> the ads were very effective. they made more than 40 eisenhower america spots. >> the camera in eisenhower was lookin